The “Gen Z Queen” Andrea Brillantes was officially announced as the LVNA By Drake Dustin’s Brand Ambassador and shareholder on the recently held LVNA x Andrea Brillantes contract signing and press conference at The Peninsula Manila on Tuesday, July 16, 2024, attended by various media representatives from leading networks and publications. LVNA took the opportunity to share a glimpse of its plans for working with Andrea Brillantes feauturing an international “iconic” brand and how LVNA started its journey of nationwide expansion and seeing Andrea's potential to become one of its shareholders, inspiring the young generation aspiring to venture into business and investment.
Drake Dustin Ibay, the CEO of the esteemed jewelry brand LVNA, expressed enthusiasm about working with Andrea Brillantes emphasizing her influence among the younger generation and her alignment with the brand’s current direction and LVNA's core values of creativity, innovation, and inclusivity. Andrea’s success story and journey, her love for fashion and jewelry, and her entrepreneurial mindset undoubtedly made her an ideal endorser and partner as LVNA embarked on a nationwide expansion journey and increased its brand presence globally.
During the press conference and contract signing, Andrea Brillantes were seated along with LVNA executives like the CEO Dustin Drake Ibay himself, President Dane Ibay, Vice President Amalia Reyes, Vice President of Finance Secretary BJ Mariategue, and Treasurer Patrice Ting-Tan. In the course of the question and answer with the press, many gushed over Andrea Brillantes’s blooming aura. She enthusiastically said that it was also because LVNA jewelry pieces perfectly matched her looks and personality.
Andrea Brillantes shared how her love for jewelry started, it was because of her grandmother that she also learned that jewelry investment is a wise decision that’s why she also expressed her gratitude and appreciation for LVNA for trusting her and allowing her to acquire P2.5 Million worth of share. At a young age, Andrea Brillantes built her own cosmetic brand ‘Lucky Beauty,’ and became the youngest shareholder of the leading jewelry brand in the Philippines, LVNA By Drake Dustin. This only underscores why Andrea Brillantes is celebrated as one of the most successful stars of her generation, whose influence and inspiration resonate widely.