About Us

Discovering brilliance

“Shoot for the Moon. Even if you miss, you'll land among the stars.” ― Norman Vincent Peale.

As a child, I have always seen myself in a different light than how I think others perceive themselves. I’ve always been an outcast by choice and it felt fine. Rebellious & Ambitious - these are the adjectives that I have learned to describe myself when my eyes were opened to the realities of the world we live in and what society has been trying to mold us to the people we should become, there was always an urge in me to not conform. I knew since from the very beginning that I was born with a different calling - that the Universe brought light into my very being for a purpose bigger than what my very creation could ever accomplish - for so long it felt like a punishment - to carry the weight of the world on my back to the point that I got used to it.

Little did I know that those weren’t punishments, but the Universe’s way of training me to fulfill a mission I thought I could never do in this lifetime. I was wrong. I came to realize that all the pressures & struggles in our lives are shaping us to the person that we should become - that we are all diamonds in the rough - that there is brilliance inside of us waiting to reflect light to others who was like I am - struggling to find themselves in the shadows of this world - to serve our purpose for the humankind.

And so I have been shaping myself to become a diamond, to be the most brilliant diamond that could ever shine. so that I could shed light to the paths of the people who are in the dark, but like a diamond in the rough - I have yet to see myself shine. If you can’t see the light. Then be light.

- Drake Dustin 10.08.1991

LVNA started as an e-commerce luxury jewelry store curated and established by Drake Dustin Ibay which houses meticulously curated artisanal fine diamond and gemstone jewelry designs which has now expanded to several premier mall locations the Philippines

Drake Dustin is a jewelry enthusiast and an artist. His love for gems and his belief in its otherworldly metaphysical properties has lead him to start, LVNA. His very passion turned into a leading fine diamond jewelry business in the Philippines that provides valued gemstones & minerals to the market.

Equipped with a fresh vision on jewelry consumer needs and his practical experience and knowledge on gemstones and diamond jewelry; he was able to source and release affordable and competitively priced jewelry that was well received by the growing market of jewelry consumers in the Philippines.

His background as a creative in a top publication in Manila and his post as Senior Marketing Executive and Director of a big firm (Datamex Group of Companies) gave him an edge and helped propell his business venture to an exponential growth rate in a short period of time

He used his background in marketing and utilized his network in the fashion and print publication industry to collaborate with a number of personalities & influencers (Anne Curtis-Smith, Maja Salvador, Kim Chiu, Sharon Cuneta, and Regine Velasquez to name a few ) and by strategically executing a series of successful marketing campaigns, he was able to further boost his brand’s popularity and online consumer trust.

Through his efforts and by the help of his affiliates, he was able to successfully launch his e-commerce brand and his business to the Philippine market.

Our mission is to establish the LVNA brand as one of the leading and trusted jewelry providers in the Philippines and Worldwide. We aim to provide affordable yet luxurious investments to our clientele, serving our consumers with the most compelling service possible. We believe it’s about time to give yourself what you deserve the most.

To be one of the most distinguished and leading jewelry brand in the Philippine market which provides the best-value for money jewelry investments the market deserves.

On May 2018 he was able to secure a spot at a boutique namely Styled Pop-Up Store at Uptown Place Mall, BGC which ran from May 2018 to November 2018. Through this, his business growth further accelerated, furthermore, his clientele and online consumer trust further grew.

At present, LVNA has now grown several stores at premier luxury malls such as Shangri-La Plaza Mall, Powerplant Mall, Uptown Mall BGC, Estancia Mall At Capitol Commons, Molito Lifestyle Center Alabang, Il Terrazzo Mall, Ayala Malls and a coveted residency at The Peninsula Manila - Hotel.

The LVNA brand has received multiple awards, year-after-year such as the "THE BEST DIAMOND AND GOLD JEWELRIES PROVIDER IN THE PHILIPPINES" and at a very young age of 25, Drake Dustin himself was recognized as an "OUTSTANDING FILIPINO ACHIEVER FOR ENTREPRENEURSHIP" for his efforts in demonstrating business excellence and the highest standard of ethical conduct, integrity and civic and social responsibility in the Philippines.

The LVNA brand will continue to shine for years and generations to come, as it products have been worn and adorned by all the top celebrities in the country and have been featured in top fashion & entertainment media publications and as well as television and news outlets.