A Public Relations Officer/Associate aims to positively handle and communicate information internally and externally. Responds to requests for information from media outlets. They aim to maintain the positive image of the organization. Works closely with others in the Communications field to develop effective marketing strategies to boost brand awareness and positively mold the public opinion of a client to the company. They create media, from press releases to social media messages that shape public opinion of the company or organization and increase awareness of its brand.