Global K-pop superstar Jay B, popularly known as a South Korean singer, songwriter, actor and the leader of the K-pop boy band group GOT7 adorned with the fine jewelry of LVNA by Drake Dustin in L' Officiel Philippines November 2022 issue, “The Self Definition of Jay B.”
The GOT7 leader, Lim Jaebom better known as Jay B openly talks about his experiences and what the group has been through throughout their career. GOT7 debuted in 2014 under JYP Entertainment. Since then, the group and the company have been working together, making music with one goal until the group finally decided not to renew their contract as they weren’t aligned anymore with the path that the group wanted to go and the difference between the company’s and member’s creatives. Although, Jay B expresses his gratitude to their previous company for helping them build their name and supporting them for a decade.
After leaving their previous company JYP Entertainment on January 2021, Jay B has been focusing on his solo endeavors as an artist, however, the group has reassured the fans that they are not disbanding but just growing as individuals. This year, Jay B has released 3 albums and is doing a world tour enthusiastically supported by the fans. “Back then and even now, I continue to work hard. What’s changed, of course, is I guess that…I was in a group of seven, and now that I’m alone, I have to work and fill the spots of the six people I’m not with on stage anymore, so (when I work or perform) I worry about that a bit,” Jay B shared in his interview in L’ Officiel Philippines.
Jewelry has become an essential piece of K-pop fashion to match K-pop idols' looks and personalities in every performance and schedule. K-pop idols are known for using accessories to add some extra sparkles, accent, and style to their outfits and look that influence and inspire their fans to explore and try wearing jewelry and different kinds of accessories. LVNA is delighted to be part of this Jay B’s project and adorn someone considered one of the global K-pop superstars like Jay B who is very influential and inspirational and much known for his exceptional music, personality, and love for his passion.
Because of the mission that LVNA By Drake Dustin has always been putting into its heart, which is to establish the brand to be the leading and one of the most trusted and reliable jewelry providers in the Philippines, this is a great start to reach more people globally and introduce what the brand has to offer—making more superstars like Jay B even brighter and more brilliant with fine jewelry.